The platform is rolling out a fresh option that enables them to cut down on the amount of AI-created content appearing in their feeds. This initiative comes as the service disclosed that it now features in excess of 1 billion AI videos.
Testing and Rollout
This change is undergoing trials over the coming weeks before a global rollout. This advancement coincides with a rise in AI content, spurred by recent content generation software.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the fastest-growing channels on a popular video site primarily display content made by AI. A large amount of this content is considered “AI slop”, a term for poor-quality, mass-produced content that is often illogical or bizarre.
Based on user feedback that numerous viewers enjoy content created using AI tools, ranging from AI artwork to informative clips, and we aim to give people the ability to increase or decrease of that, based on their own preferences,” said a platform representative.
AI on the Platform
TikTok announced that there are now 1.3 billion videos on its app identified as AI-generated. In total, more than 100 mn pieces of content are uploaded to the service every day, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Users will be able to reduce or increase the level of AI-generated videos they view by opening the “manage topic” option in the app and choosing the AI content topic. Further subjects that can already be adjusted under the setting include current affairs, clothing, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate content makers to tag “realistic” artificially created content, and it forbids dangerous fake videos of public figures or critical incidents. Any believable artificial content that is without a tag can be taken down under its terms of service.
Additionally, the app will from now on attach an “AI-made” watermark to content made using its own AI tools, or identified by an cross-platform project for spotting content made by AI. This step is aimed to stop users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The platform is additionally launching a two million dollar AI literacy fund for professionals and groups to create informative material about responsible artificial intelligence. This project will benefit charitable organizations dedicated to teaching coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, amid discussion over plans to lay off numerous content moderators in Britain. It is planning to cut 439 jobs in its user protection department in London, with labor groups and digital protection specialists expressing worry that people are being substituted by automated systems.
A senior executive stated that human moderation would still have a role, but AI can safeguard staff by filtering out the most harmful content prior to it has to be seen by people. The platform reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is why a lot of the machine support is proving valuable work at speed.”
